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Kaffe Bueno

Kaffe Bueno’s KLEANSTANT® Wins Bronze at Pure Beauty Awards UK for Best New Ingredient


Upcycled coffee surfactant with orange tint and bubbles
Pure Beauty Awards UK 2024 Bronze Winner

London, October 24th 2024 


Kaffe Bueno is thrilled to announce that its latest innovation, KLEANSTANT®, an upcycled bio-based anionic surfactant derived from coffee by-products, has won the Bronze Award in the Best New Ingredient category at the prestigious Pure Beauty Awards UK 2024. The awards ceremony took place on the 24th of October, celebrating the year’s most remarkable advancements in beauty and personal care.


As the first of its kind in the personal care industry, KLEANSTANT® exemplifies Kaffe Bueno’s commitment to sustainability and innovation. Developed to provide an eco-friendly and gentle alternative for cleansing and personal care formulations, KLEANSTANT® harnesses the natural cleansing and emulsifying properties of potassium salts of coffee fatty acids, enriched with bioactive antioxidants such as polyphenols, tocopherols, and diterpene esters. This unique formulation ensures a mild, moisturising effect suitable for all skin types and offers a sustainable substitute for conventional surfactants, supporting Kaffe Bueno’s mission to reduce environmental impact.


“We are honoured to receive this recognition from Pure Beauty UK, an award that acknowledges not only the innovation behind KLEANSTANT® but also the growing demand for sustainable and effective ingredients in the beauty industry,” said Alejandro Franco, Chief Commercial Officer at Kaffe Bueno. “This accolade reflects the dedication of our team to upcycle coffee by-products into high-performance ingredients that offer both environmental benefits and exceptional functionality.”


The Pure Beauty Awards UK is renowned for spotlighting pioneering products across the personal care industry, judged by a panel of experts who recognise innovation, creativity, and sustainability.

The Bronze award for KLEANSTANT® is a testament to Kaffe Bueno’s commitment to leading the industry in sustainable ingredient solutions that align with evolving consumer expectations.

For more information on KLEANSTANT® and Kaffe Bueno’s other sustainable innovations, visit www.kaffebueno.com.


About Kaffe Bueno Kaffe Bueno is a Danish bioscience company dedicated to upcycling coffee by-products into functional ingredients for cosmetics, nutraceuticals, and functional foods. Committed to sustainability and innovation, Kaffe Bueno’s mission is to unlock the full health potential of coffee while contributing to a circular, low-waste economy.


For press enquiries, please contact:

Noomi Mikkelsen

Marketing & Branding Coordinator

Kaffe Bueno

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